Super Thin
The thinnest case without logos: protection that doesn't hide your phone.
Shopify · Shop by Reference · Accessories · USA
“Make it like this brand”: phone cases store on Shopify
The client came with a link to an American brand of cases: “I want a store of the same level, only with my own goods.” We analyzed not the appearance, but the structure and e-commerce mechanics of the reference - and assembled store on Shopify with a choice by phone model, “second for free” mechanics and a block of videos from customers.
4
Case lines
1+1
Mechanics in the cart
by model
Device navigation
USD
US market
Request: Western brand accessory store
The client's reference is a large case store from the USA. The request sounded like “do the same,” but behind this was not “copy the design,” but “repeat the sales logic.”
We analyzed the reference into its components: how a buyer finds a case for his phone, how the lines differ from each other, what helps to choose a model, and how the promotion for the second product works.
Then we put together an online store with its own graphics, its own products and its own texts - but with the same e-commerce logic that the client saw from the brand.
Challenge: a complex catalog that does not confuse the buyer
Cases of the same model exist in dozens of versions for different phones. If you lump this into one catalog, the buyer will either leave or order a case that is not for their model.
The second difficulty is to explain the difference between the rulers. Externally, the cases are similar, but differ in thickness, protection and compatibility with magnetic charging. This needs to be shown in a few seconds.
What needed to be done
Analyze the reference for solutions rather than copy the design
Make navigation by phone models
Show the difference between the line of cases
Set up the “second product as a gift” mechanic
Collect a block of UGC videos and customer reviews
Connect payments and delivery within the USA
How we assembled the store
Reference analysis
We went through the brand’s website as a buyer and wrote down working solutions: menu structure, card composition, order of blocks on the main page, accents in promotions. The result was a technical specification instead of “I want something similar.”
Device navigation
Devices menu with sections for each generation of iPhone. The buyer selects a phone and sees only compatible cases and glass - this reduces the risk of selection errors.
Rulers with clear differences
Four rulers on the main page with short characteristics: thickness, magnet compatibility, flexibility, reinforced bumper. Three lines on a card instead of a page of text.
Mechanics 1+1
The “second item free” discount is applied automatically in the cart, and the condition is duplicated in the top bar and on the banner. The 1+1 mechanic helps stimulate the purchase of a second product.
UGC videos and reviews
A carousel of vertical videos from customers and a review block. For an accessory, this is more convincing than studio photography: you can see the thickness, fit and how the magnet works.
Payments and delivery within the USA
Connected accepting cards in dollars, set up delivery rates and free threshold, checked checkout on mobile.
Four lines of cases in the store
Each card on the main page explains at a glance who the ruler is suitable for and how it differs from the neighboring one.
Magnetic
Support for magnetic charging and accessories - for owners of new models.
Flex
Flexible material and natural fit: a compromise between thinness and protection.
Bumper
Reinforced bumper with drop tests: maximum protection if your phone is frequently dropped.
How the store looks after launch
Logo and domain are hidden in screenshots by agreement with the client.
Result: the store is launched
Live
The store is launched
Accepts orders within the USA: payment by card, automatic letters, delivery tracking.
by model
Selecting Compatible Products
The buyer indicates the phone and sees only suitable cases and glass.
1+1
Automatic promotion
The “second for free” mechanic is applied in the cart and does not require promotional codes.
4
Lines
Super Thin, Magnetic, Flex and Bumper with short differences on the main page.
UGC
Videos and reviews
A carousel of short videos and reviews cover questions about thickness, fit and magnet.
2 weeks
Project timeline
From analyzing the reference to launching a store with a catalog, mechanics and payments.
After launch
Client results over time
After the launch, the client continued to develop the store and shared sales statistics.
In one day the store received $790.22 in sales, 14 orders and conversion 3,03%.
Platform, payments and project services
Shopify
Turnkey accessories store
Card acceptance
Payment in USD for US buyers
Options and collections
Navigation by device models
UGC carousel
Vertical videos on the main page
Meta Pixel
Advertising cart events
Optimization
Compress photos and catalog sections
Frequently asked questions about the reference store
Yes, this is a common request. We do not copy someone else's website: we analyze the reference - navigation, product card and sales mechanics - and assemble a store with your graphics, products and texts on Shopify.
A ready-made theme provides the appearance, but not the logic, of the directory. Selecting a case by phone model, comparing lines, the “second one for free” promotion and the UGC block are collected for the project, and are not included with a tick.
Through collections, tags and options: a separate section for each generation of iPhone plus the Devices menu. The buyer selects a phone and sees only compatible cases and glass - this reduces the risk of selection errors.
The discount is applied automatically in the cart, and the condition is duplicated in the top bar and on the banner. This mechanic is used to encourage the purchase of several accessories in one order.
The case is sold by its sensations: thickness, fit, how it fits in the hand. Short vertical videos and reviews show this better than studio photos, which is why the UGC carousel is on the main page.
Usually 2–3 weeks: reference analysis, store design, catalog with options, mechanics, payments and tests. This project took two weeks.
Case examples
E-commerce projects on Shopify
E-commerce
Saint Vandal: a Russian brand entered an international market
The brand already had a store in Russia. For the EU, UK, and USA we built a separate Shopify — Vandal Department: English site, catalog, and Stripe.
EU·UK·US
Markets
4
Collections
View case
E-commerce
Kitchen appliances: entering the US and Europe
An entrepreneur from Russia with their own assortment and a supplier in China: Shopify, US LLC, account, and payments for sales in the US and Europe.
USA · EU
Markets
US LLC
Company
View case
E-commerce
Shopify dog products store for the US market
A Wildberries entrepreneur tested an international market: USA, dog products, a supplier, and a turnkey Shopify store.
USA
Market
3 weeks
Launch
View case
E-commerce
Apparel store migration: WordPress → Shopify
We migrated an apparel online store from WordPress to Shopify: catalog, payments, SEO, and a no-downtime launch.
+40%
Sales growth
1.2с
Speed
View case
E-commerce
Dresses store in the UK: company, account, and payments
Client without a legal entity or account: we registered a UK LTD, opened a business account, connected GBP payments, and built the storefront.
LTD
UK legal entity
3 weeks
Full project
View case
E-commerce
Pets Store LLC
Shopify pet products store with US LLC registration, EIN, and payment setup.
US LLC
Company
EIN
Tax ID
View case
E-commerce
From social media to a Shopify apparel store
A fashion project sold through social media. We built a Shopify store for Europe: catalog, Klarna, and delivery.
Shopify
New channel
EU
Market
View case
E-commerce
Bridal storefront for a fashion brand
A dedicated storefront for a bridal collection: wedding-stage navigation, dresses by color, and installment payments.
6
Wedding stages
3
Purchase scenarios
View case
E-commerce
Beauty store on Shopify for the EU
Cosmetics online store on Shopify: catalog, design, payments, and launch for an international market.
Shopify
Platform
EU
Target market
View case
E-commerce
Beauty store on Shopify for the European market
We aligned on a beauty niche, selected 2 test products, suppliers, SEO, and creatives. A Shopify store for Europe.
2
For testing
20
In catalog
View case
E-commerce
Basics apparel: sets and multi-markets
Shopify basics apparel store: “top + bottom” sets, catalog by materials, and sales in multiple countries via Shopify Markets.
Sets
Sets
Markets
Multiple countries
View case
E-commerce
Apparel store on Shopify from scratch
We built an apparel online store on Shopify from scratch and prepared it for international sales launch.
1.8 сек
Load time
Mobile First
Responsive design
View case
E-commerce
Shopify pet products store
We launched a Shopify store focused on dog products: catalog, payments, and sales readiness.
dogs
First assortment
1.2с
Speed
View case
E-commerce
Dropshipping wristwatch store
Watch store on Shopify: model catalog, cards with gallery, installments, and delivery timelines.
Dropshipping
Model
2 weeks
Launch
View case
E-commerce
Halloween Store
Seasonal Halloween products online store on Shopify: catalog, styling, and US market launch.
USA
Target market
1.1с
Load time
View case
E-commerce
Dropshipping jewelry store on Shopify
Jewelry online store on Shopify for the EU market: assortment, suppliers from China, catalog, and payments.
EU
Market
0.9 сек
Load time
View case
E-commerce
Beauty Dropshipping Store on Shopify
Shopify cosmetics store on a dropshipping model: AliExpress catalog, storefront, and order handoff to the supplier.
500+
Products
AliExpress
Suppliers
View case
E-commerce
Redesign of a Shopify bags store
A live travel bags store: we redesigned pages and catalog on a theme copy and published without stopping sales.
0
Downtime
15%
Set discount
View case
