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Shopify · Fashion · Europe

A project of Russian-speaking entrepreneurs from the CIS living in Europe.

Apparel online store on Shopify for the European market

For about five years, the project sold women's clothing through social networks. We have developed a full Shopify store and prepared a new sales channel for the European market.

  • 5 years sales via social media
  • EU market
  • Shopify new sales channel

Before Shopify

Before

  • Sales mainly through social networks
  • The order required correspondence
  • The assortment is more difficult to browse
  • Payment and registration partially manually
  • Social networks were both a catalog and a cash register

After

  • Own Shopify store
  • Structured catalog
  • Self-ordering
  • Online payment and delivery
  • Individual product pages
  • Social networks - for content and traffic

What we did

  1. Design

    Перенесли визуальный стиль проекта в Shopify и сделали акцент на фотографиях коллекций.

  2. Catalog

    We divided the assortment into main areas and added filtering by size, color and price.

  3. Product cards

    Sizes, colors, photographs, composition, care and size chart.

  4. Payments

    We connected Visa and Mastercard and paid in installments through Klarna.

  5. Delivery

    We adjusted existing delivery conditions in Europe.

  6. Mobile

    We separately worked on purchases from a smartphone: a significant part of the audience comes from social networks.

How the store was set up

Four catalog directions and filters by size, color and price.

  • Party Styles
  • Outerwear
  • Knitwear
  • Dresses

How the store looks

Logo and domain are hidden in screenshots by agreement with the client.

Homepage of an online clothing store on Shopify: Winter Sale seasonal campaign
Home
Online store catalog: Party Styles, Outerwear, Knitwear and Dresses
Catalog
Terms of delivery, payment by Visa, Mastercard and Klarna, returns and exchanges
Payments and delivery

Result

  • Shopify Own sales channel
  • EU Shop for the European market
  • 4 Main directions of the catalog
  • Mobile For traffic from social networks
  • Klarna Payment in installments

Platform, payments and project services

  • Shopify

    Online store

  • Payments

    Visa and Mastercard

  • Klarna

    Payment in installments

  • Meta Pixel

    Traffic from social networks

  • Custom theme

    Sections for collections

Questions about Shopify clothing store

So that the buyer himself looks at the catalog, chooses the size and places an order without correspondence. Social networks remain a traffic channel, and sales are made through the website.
Yes. On Shopify it is convenient to assemble a catalog with options, checkout, delivery within the EU and payment methods familiar to Europe.
Visa and Mastercard cards and payment in installments. In this project, cards and Klarna were connected.
By directions, plus filters by size, color and price. On the product card there is a photo, composition, care and size chart.
The period depends on the catalog and the readiness of the photo. This store was put together so that the team could sell on their own.

Need a Shopify clothing store for Europe?

We will collect the catalog, payment and delivery - and prepare a sales channel next to social networks.

Get a quote

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