Organic cotton
A basic line of T-shirts and underwear made from organic cotton.
Shopify · Turnkey Store · Bundles · Multi-Markets
Basics apparel on Shopify: sets and sales in multiple countries
Developed Shopify store basic clothing with top + bottom sets, a catalog of materials and sales in several countries through Shopify Markets.
3
Audiences
4
Material groups
Sets
Sets
Markets
Multiple countries
Original problem
The basic clothing brand sold through third-party platforms and wanted to develop its own sales channel. For an online clothing store on Shopify, it was necessary to structure the women's, men's and children's assortment, and focus on sets and materials.
One store was being prepared to work with several countries and currencies. It was especially important to keep the management clear for the brand team, so that new collections and campaigns could be launched independently.
What we did
Sets
We made “top + bottom” a separate purchasing scenario with a choice of colors and sizes for each product.
Three audiences
We separated the women's, men's and children's assortments, maintaining a single managed catalog.
Materials catalog
Added separate navigation for key product materials.
Shopify Markets
We set up markets, currencies and conditions for different countries in one multi-currency Shopify store.
Campaigns and Sale
We prepared sections for seasonal campaigns and sales.
Mobile
We adapted the catalog, kits and selection of options for smartphones.
Management
We have prepared templates and sections that the team can manage independently.
Materials catalog
A separate entry into the catalog is based on the material of the product, and not just the type of clothing.
Plant fibers
Items made from plant materials and fibers obtained from industrial waste.
Переработанный кашемир
Warm products made from recycled cashmere.
Technological mixtures
Sports and casual styles in stretchy blended fabrics.
How the store looks after launch
Logo and domain are hidden in screenshots by agreement with the client.
Result
Live
The store is launched
Own sales channel instead of third-party platforms.
3
Audiences
Women's, men's and children's assortment in one catalogue.
4
Material groups
Separate navigation for key brand fabrics.
Markets
Multiple countries and currencies
Prices and conditions for different markets from one admin panel.
Sets
Sets “top + bottom”
The set is packaged as a separate product with a choice of sizes.
Self-managed
Self-administration
The team itself updates collections and campaigns.
After launch
Client results over time
The team continued to develop its own sales channel and shared store statistics.
In one day the store received €2,038.56 sales and 37 orders.
Project services
Shopify
Turnkey online store
Shopify Markets
Countries, currencies and prices
Card acceptance
Payments in the buyer's currency
Custom sections
Kits, materials, campaigns
Meta Pixel
Catalog and events for advertising
Catalog optimization
Photo compression and page speed
FAQ
The set is issued as a separate product with its own price and options: color and two sizes - for the top and for the bottom. The buyer collects the set in one card and places an order without correspondence with support.
Shopify Markets allows you to manage multiple markets from one store: set up currencies, prices, and individual terms for different countries. The buyer sees the cost in the usual currency, and the team maintains one catalog.
Yes. If the material is part of the brand positioning, this is a convenient entry into the catalog. We have organized sections through collections and metafields: the buyer can start choosing from the fabric, and not just from the type of product.
A calm presentation is enough: a discount mark on the card, the old price crossed out and a separate Sale section. Seasonal campaigns are launched in ready-made sections, without rebuilding pages.
Usually 2–3 weeks. Most of the time is spent on the structure of the catalog: options, sizes, bundles of sets and prices by market.
Brand team. We leave the main sections, card templates and kits. You can launch a new collection and campaign yourself, without a task for the developer.
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