Shopify · Beauty · EU
Beauty store on Shopify for an international market
Подготовили интернет-магазин косметики на Shopify: адаптировали каталог, дизайн, оплату и основные процессы для продаж за рубежом.
Original problem
Был beauty-проект с ассортиментом косметики и ухода, который уже продавался в СНГ. Для продаж в Европе нужен был отдельный интернет-магазин на Shopify: английский каталог, витрина и оплата картами из ЕС. Параллельно оформили компанию Ltd в Великобритании, чтобы принимать международные платежи.
What we did
Структура
Собрали разделы магазина: Products, About, Journal и коллекции Skincare, Makeup, Hair Care, Body Rituals.
Design
Адаптировали визуальную подачу beauty-продуктов под Shopify: крупное фото, карточки и спокойная витрина.
Catalog
Настроили товары, коллекции, варианты объёма и карточки с ценой и быстрым выбором фасовки.
Mobile
Проработали главную, каталог и карточки под телефон — основной сценарий покупки с мобильного.
Payments
Подключили Stripe и Apple Pay, чтобы покупатели из Европы могли оплатить заказ картой.
SEO и аналитика
Прописали основные meta-данные, подготовили индексацию и подключили Google Search Console.
How the store looks
Главная, каталог и страница отзывов.
Result
The store is launched
Отдельный интернет-магазин косметики на Shopify готов к продажам в Европе.
Assortment
Каталог косметики и ухода разложен по коллекциям, варианты и карточки работают.
Оплата из ЕС
Настроены Stripe и Apple Pay для международных платежей.
Конверсия с телефона
После запуска mobile-версии доля заказов с телефона выросла относительно первой недели.
Технологии и интеграции
Планируете запустить магазин на Shopify?
Соберём интернет-магазин косметики под зарубежный рынок: каталог, дизайн, оплату и запуск.
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