How we developed the site Volgograd Machine Tool Manufacturing plant on Yandex KIT
The manufacturer of equipment for heating, water heating and metal processing received its own sales website with a brand book, infographics, integration of PEC for bulk delivery and Yandex Market.
Task: create a selling website for a manufacturer of large equipment
We were faced with a difficult task - to develop a full-fledged selling website for a Russian manufacturer of industrial equipment. The complexity of the project lies in the specifics of the goods: liquid fuel stoves, heat guns, pool heaters and metal bending machines are large and non-standard logistics items that require a special approach to delivery. The brand was already successfully selling on Ozon and Yandex Market, but needed its own website: with a corporate identity, a clear catalog structure, infographics for technically complex products and integrations for a B2B audience. Platform chosen Yandex KIT — it lets you quickly launch a serious store with the needed integrations. We showed similar projects in the cases DELLWELL and FRABIOKA.
Project tasks:
Solution: a turnkey selling website with a brand book, infographics and integrations
Turnkey website development
We created a full-fledged online store on the platform Yandex KIT with a catalogue: heat guns, pool heaters, liquid fuel stoves, machine tools.
Brand book and corporate identity
We worked on the visual style of the brand: blue + yellow accent, typography, design of the main page and templates. The site turned out to be selling and recognizable.
Infographics for product cards
We drew infographics for technically complex products: characteristics, advantages, use cases. The buyer immediately understands what and why he is buying.
PEC integration
We connected delivery through PEC - the optimal solution for oversized cargo. The buyer indicates the address, the system calculates delivery to the point of delivery or to the door.
Yandex Pay + Yandex Market
Connected Yandex Pay for quick payment and integrated with Yandex Market - the catalog is synchronized automatically.
Domain and Analytics
We transferred the domain to Yandex KIT, configured DNS, SSL, and mail on the domain. We connected Yandex.Metrica to track customer behavior.
Project implementation stages for the Volgograd plant
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Niche analysis and preparation
We studied the plant’s assortment, the sales structure on Ozon and Yandex Market, the specifics of the B2B audience and the requirements for the delivery of large goods.
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Brand book and design
We developed a corporate identity (blue + yellow), laid out the main page and section templates.
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Creating a store
We launched a store on Yandex KIT, set up categories, filters, and legal pages.
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Product cards and infographics
We designed cards with detailed descriptions and characteristics, and drew infographics for key products.
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Integrations
We connected PEC, Yandex Pay, Yandex Market, Yandex.Metrica, and transferred the domain.
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Final check and launch
We tested payment, calculation of delivery of large goods, synchronization with the Market. We handed over the site to the client.
Project gallery: website of the Volgograd Machine Tool Plant
Result: manufacturer selling website with a full set of integrations
Turnkey website
The Volgograd plant received its own selling website, ready to accept orders and work with both B2B and B2C audiences.
Brand book and infographics
The site is designed in a corporate style, technically complex products are presented clearly through infographics.
Integrations for bulky goods
PEC + Yandex Pay + Yandex Market + Metrica - a complete set for working with a specific assortment.
Channel outside marketplaces
The brand received an independent point of sale in addition to Ozon and Yandex Market, and the opportunity to collect a customer base.
Technologies and services of the project
Yandex KIT
Store platform
PEC
Delivery of oversized cargo
Yandex Pay
Payment acceptance
Yandex Market
Directory synchronization
Yandex Metrica
Analytics and statistics
Own domain
Migration and setup
Frequently asked questions about developing a manufacturer's website on Yandex KIT
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Volgograd Machine Tool Plant is a manufacturer of equipment with a strong reputation
Before launching its own website, the brand had already proven its reputation on marketplaces - thousands of reviews and orders on Ozon and Yandex Market. This is not a startup, but a scaling of a manufacturer into its own channel.
Volgograd plant · Ozon
Volgograd plant · Yandex Market
2 years on the platform