How we ran the Inferno Style store via Yandex KIT moderation and connected payments
Sportswear brand Inferno Style - a niche leader with 413,000+ sales on Wildberries and a rating of 4.9★ on Ozon - could not connect the payment system and delivery because the store was not moderated Yandex KIT. We have completed finalization of the Yandex KIT store for moderation: brought the design to its final form, prepared policy pages and led the store through moderation.
Task: pass Yandex KIT moderation and connect payments with delivery
We were approached by the Inferno Style brand, a leader in the sportswear niche with almost 6 years of history on Wildberries and hundreds of thousands of sales. Shop at Yandex KIT the brand already had one, but a critical problem appeared: payments and delivery could not be connected — applications failed platform moderation. The cause was the store not meeting Yandex KIT requirements for legal pages and presentation. Without those integrations the store could not actually take orders. Other examples — cases DELLWELL, FRABIOKA, TSL, NEREST, DEWI and doTERRA.
Project tasks:
Solution: system improvement to pass Yandex KIT moderation
Finalization of the design
We brought the store design to its final form: the main page with an accent banner, clean navigation by sections (men's, women's, gift cards), a convenient mobile version.
Policy pages subject to moderation
We prepared and executed the Privacy Policy, Public Offer, Delivery and Return Terms strictly in accordance with the requirements of Yandex KIT. Without these pages, it is impossible to pass moderation.
Passing moderation
We took the store through platform moderation. At this stage, it is important to know the requirements of Yandex KIT and avoid mistakes that result in the application being rejected.
Connecting Yandex Pay
After successful moderation, we connected the Yandex Pay payment system - now the store accepts payments.
Delivery connection
We connected a delivery service that had not previously been registered due to failed moderation.
Technical requirements
We set up all the technical requirements of the platform: domain infernostyle.ru, SSL, meta data, correct display of prices and availability.
Inferno Style project stages
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Store audit
We studied the current state of the Inferno Style store and analyzed the reasons why it was previously impossible to connect payments and delivery.
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Finalization of the design
We brought the visual part to the final form, which meets the expectations of moderation and the requirements of the platform.
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Preparation of legal pages
We have drawn up the Policy, Offer, Terms of delivery and return according to the requirements of Yandex China. This is a critical point for moderation.
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Passing moderation
We sent the store for moderation and promptly closed any comments that came up.
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Connecting payments and delivery
After passing moderation, Yandex Pay and the delivery service were connected.
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Final check
We tested payment and delivery arrangements, handed over the finished and tested store to the client.
Project gallery: Inferno Style store after revision
Result: the store has passed moderation and is accepting orders
Moderation passed
The Inferno Style store successfully passed Yandex KIT moderation after system improvements.
Payments are connected
We connected Yandex Pay - the store accepts payments from the first day after moderation.
Delivery works
We connected a delivery service that had not previously been registered.
Full compliance
All policy pages and legal documents comply with the requirements of Yandex KIT and the legislation of the Russian Federation.
Technologies and services of the project
Yandex KIT
Store platform
Yandex Pay
Payments (connected after moderation)
Delivery service
Connected after moderation
Yandex Metrica
Analytics and statistics
Legal pages
According to the requirements of Yandex KIT and the Russian Federation
Domain infernostyle.ru
Settings
Frequently asked questions about moderation and modification of the store on Yandex KIT
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Inferno Style — лидер ниши спортивной одежды на маркетплейсах
Прежде чем дорабатывать магазин на Яндекс Кит, бренд Inferno Style уже почти 6 лет успешно продаёт на Wildberries — 413 000+ продаж и почти 90 000 оценок. На Ozon — 4.9★ и 42 300 заказов. Собственный сайт нужен бренду как ещё один канал прямых продаж, но без подключённых платежей и доставки он не мог работать.
INFERNO style на Wildberries
INFERNO style на Ozon