How we created an essential oils store doTERRA on Yandex KIT
The doTERRA wellness consultant with 81,765 sales on Wildberries and a rating of 4.8★ received his own online store on Yandex KIT — with a custom homepage, catalog migration, template legal pages, and all integrations.
Task: launch your own store for a brand with tens of thousands of sales on the marketplace
doTERRA, through its channel ESSENTIAL STORE, has already proven that its products are in demand - more than 81 thousand sales on Wildberries and a rating of 4.8★ confirm this. The brand needed its own online store on Yandex KIT, which will allow you to work directly with customers and consolidate your positioning as a wellness consultant. Custom homepage with an emphasis on hits and new items, catalog sections with attractive banners and fully prepared legal pages - the client did not have his own texts, we provided templates. Other examples of turnkey stores - DELLWELL, FRABIOKA, TSL, NEREST and DEWI.
Project tasks:
Solution: custom home page, catalog transfer and ready-made legal pages
Turnkey store development
We created an online store doTERRA on the platform Yandex KIT with a customized catalog of wellness product sections.
Custom home page
We designed a unique main page: a block of hits with horizontal scrolling (~10 products), a block of new products with scrolling, banners for catalog sections with icons and images.
Transfer from Wildberries
We imported the assortment from the ESSENTIAL STORE profile to WB, preserving descriptions and photographs, and adapted it to the format of our own website.
Template legal pages
We prepared ready-made templates for the “Delivery”, “Payment”, “Return and Exchange”, Policies and Offers pages - this is especially important when the client does not have his own legal texts.
Menu and navigation
We set up the main menu (catalog, delivery, payment, about us, contacts, returns) and provided easy navigation through wellness categories.
Integrations and contacts
We connected Yandex Pay, Yandex Delivery and Yandex.Metrica. We set up contacts with direct communication via Telegram.
Stages of the doTERRA project implementation
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Analysis and preparation
We studied the ESSENTIAL STORE assortment on Wildberries, sorted out the structure of sections, agreed with the client on a custom main page and menu format.
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Creating a store
We deployed a store on Yandex KIT, configured basic parameters taking into account work on an individual entrepreneur.
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Design and custom home
We created a custom home page with horizontal scrolling for hits and new products, and placed section banners.
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Product migration
We imported the catalog from Wildberries, adapted the descriptions and photos.
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Legal pages
Prepared template texts for Policy, Offer, Delivery, Payment, and Returns. The client can refine them if needed.
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Integrations and launch
We connected Yandex Pay, Yandex Delivery, Yandex.Metrica. We set up contacts and handed over the finished store to the client.
Project gallery: doTERRA online store
Result: own sales channel for the leader in the wellness product niche
Turnkey store
doTERRA received a completely ready-made store on Yandex KIT, ready to accept orders from day one.
Custom home
Hits and new products with horizontal scrolling, section banners - the structure works to retain attention.
Ready-made legal pages
All necessary legal texts are prepared according to the template and are ready for publication.
Channel outside the marketplace
The brand received an independent point of sale and the opportunity to work with customers directly through Telegram.
Technologies and services of the project
Yandex KIT
Store platform
Yandex Pay
Payment acceptance
Yandex Delivery
Delivery service
Yandex Metrica
Analytics and statistics
Wildberries
Product source (import)
Brand domain
Migration and setup
Frequently asked questions about creating a store on Yandex KIT
DELLWELL: turnkey home appliances on Yandex KIT
Migration from Ozon and Wildberries, design without a brand book, Yandex Pay, Delivery, and domain dellwell.store.
FRABIOKA: functional nutrition store on Yandex KIT
Turnkey design, 5 product cards, Ozon Logistics, and domain frabioka.ru.
TSL: equipment manufacturer site on Yandex KIT
Bulky goods, brand book, PEK, Yandex Pay, and Yandex Market. Rating 4.7★ on Ozon and 4.8★ on Market.
NEREST: dried fish snacks store on Yandex KIT
Site redesign, migration from Ozon, Yandex Delivery + Ozon Logistics + CDEK, domain nerestnn.ru. Rating 4.9★ on Ozon.
DEWI: building an online store on Yandex KIT
Import from Ozon and Wildberries, design, Yandex Pay and Delivery, domain dewi-jewelry.ru. Rating 4.9★ on marketplaces.
NEVOMARKET: home and family products on Yandex KIT
Branded design, catalog of 1,000+ products, Yandex Pay, next-day delivery, and domain nevomarket.ru.
C.U.B.: clinical cosmetics store on Yandex KIT
Clinical Universal Beauty storefront: care collections, gift cards, Yandex Pay, and domain shop-cub.ru.
INKO: printing ink store on Yandex KIT
Premium Ink storefront: ICC profiles, B2B terms, gift cards, Yandex Pay, and 4.9 on Ozon with 647,000 orders.
NANOHOME: home wipes store on Yandex KIT
Storefront per brief: categories, sets, reviews, gift cards, support, and a 4.8 rating on Wildberries.
SATINOV: turnkey fashion store on Yandex KIT
Fashion storefront: bold visuals, compact homepage, bestseller with reviews, Yandex Metrica, Direct, and a 4.8 rating on Wildberries.
MAYOROV: men's winter footwear store on Yandex KIT
Manufacturer unty and mongolian boots: storefronts on Ozon and Market, full turnkey store launch.
MARATTI: refining a shoe factory storefront
New homepage: banners, categories, brand story, domain maratti.ru, and reputation on Ozon and Wildberries.
Inferno Style: store refinement for Yandex KIT moderation
Passed moderation, connected Yandex Pay and delivery. 413,000+ WB sales, 4.9★ rating on Ozon.
Bar tools store on Yandex KIT
We migrated 500+ bar tools from WB: shakers, jiggers, muddlers — catalog, delivery, Yandex Pay, and design.
VESTISEVEN: medical apparel store on Yandex KIT
Store on Yandex KIT: 4 collections, Cloud Payments, and delivery. 9,274 WB sales, 4.9★ rating.
Turnkey online store on Yandex KIT: 7,000 products, 1C, discounts, SEO
Per brief: migrate ~7,000 products, 1C integration, discount system, domain, turnkey design, SEO, payments, and delivery.
Bronext: smartphone case store on Yandex KIT
Design from brand book, infographics, domain setup (DNS, SSL). 16,900 orders and a 4.8★ rating on Ozon.
ZLATTO: fashion jewelry store on Yandex KIT
Custom design per brief, migration from Ozon, payments and delivery. 925,000+ WB sales, 4.9★ rating on Ozon.
Sportswear store development for 70+ products
Assortment migration from Wildberries and Ozon, catalog and store styling setup.
Migrating a ready store with CloudPayments and Yandex Delivery to Yandex KIT
Domain, payments, and delivery setup during migration from an external payment system.
Design refinement and domain setup on Yandex KIT
Move to Yandex KIT, design refinement, and domain setup for BOS-ORTO.
TUMBLY soft toys store on Yandex KIT
Design development, delivery and payment setup for a toys store.
Yandex KIT site development for TRENDM
Migration from Wildberries, design development, and payment setup on KIT.
Building a sports nutrition online store on Yandex KIT
Full setup: delivery, payments, and design for the sports nutrition niche.
WOOD. wooden furniture manufacturing online store on Yandex KIT
Custom design, banners, and product catalog setup for a furniture manufacturer.
Moonrise wooden furniture manufacturing online store on Yandex KIT
Manual migration of 250+ products with detailed cards, delivery and payments setup.
MERAN: garden and construction equipment on Yandex KIT
MERAN brand category: warehouse deliveries, payments, and a full storefront launch.
doTERRA — лидер ниши эфирных масел и велнес-продукции на Wildberries
Прежде чем запускать собственный сайт, ЭФИРНАЯ ЛАВКА (официальный канал doTERRA на WB) уже выстроила сильную репутацию на маркетплейсе: десятки тысяч продаж, рейтинг 4.8★ и тысячи оценок. Собственный магазин на Яндекс Кит — масштабирование сильного бренда в независимый канал продаж.
ЭФИРНАЯ ЛАВКА (doTERRA) на Wildberries