Building an online store on Yandex KIT: brand case DEWI
The jewelry brand DEWI (jewelry made of gold and silver) with sales on Ozon and Wildberries received its own online store on Yandex KIT — with marketplace product import, design, page layout on the Kit platform, catalog setup and all necessary integrations.
Task: DEWI jewelry store on Yandex KIT with transfer of goods from marketplaces
DEWI is a jewelry brand that confidently sells on Ozon and Wildberries. Our task was to create our own online store on Yandex KIT, which will allow the brand to work directly with the buyer, without marketplace commissions and with the ability to collect a customer base. The structure was agreed upon with the client as standard - this made it possible to quickly launch a working version and, if necessary, make adjustments to the final version after publication. Similar projects - in cases DELLWELL, FRABIOKA, TSL and NEREST.
Project tasks:
Solution: turnkey jewelry store on Yandex KIT with import from two marketplaces
Turnkey store development
We created an online store DEWI on the platform Yandex KIT with full catalog, navigation, and user-flow setup.
Importing goods from Ozon
We transferred the current assortment from the DEWI profile to Ozon while maintaining descriptions, characteristics and photographs.
Importing goods from Wildberries
We supplemented the catalog with products from the DEWI profile on Wildberries Armenia, combining the entire range of the brand in one place.
Design and layout on Yandex KIT
We developed a visual style for a jewelry store based on the client’s materials and designed the main page, catalog and card templates on the Yandex KIT platform. The structure is agreed upon as standard—edits are made without reworking the entire site.
Integrations
We connected Yandex Pay, Yandex Delivery and Yandex.Metrica. A complete set for running a store from day one.
Domain and legal pages
The domain dewi-jewelry.ru was transferred and configured. We have prepared a Privacy Policy, Public Offer and Return Conditions in accordance with the requirements of the Russian Federation.
Stages of the DEWI project implementation
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Analysis and approval
We studied the DEWI assortment on Ozon and WB, sorted out the client’s materials (sketches, references), and agreed on the standard structure of the store.
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Creating a store
We launched a store on Yandex KIT, configured basic parameters and page templates.
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Importing goods from marketplaces
We transferred products from Ozon and Wildberries and merged the catalog.
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Design and layout on Yandex KIT
We adapted the visual style of the jewelry store to the client’s materials and created the main page, catalog and product cards on the Yandex KIT platform.
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Integrations and domain
We connected payments, delivery, Yandex.Metrica. The domain dewi-jewelry.ru was transferred and configured.
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Legal pages and launch
Prepared the Policy, Offer, and Return Terms. Tested and handed the store over to the client with room for further edits.
Gallery: layout of the DEWI jewelry store on Yandex KIT
Result: ready-made DEWI jewelry store on Yandex KIT
Turnkey store
DEWI received its own online store at dewi-jewelry.ru, ready to accept orders.
United catalog
Products from Ozon and Wildberries are collected in one catalog on our own website.
Full set of integrations
Payments, delivery, analytics - everything works from day one.
Channel outside marketplaces
The brand received an independent sales point and the opportunity to gather a customer base.
Technologies and services of the project
Yandex KIT
Store platform
Yandex Pay
Payment acceptance
Yandex Delivery
Delivery service
Yandex Metrica
Analytics
Ozon
Product source (import)
Wildberries
Product source (import)
Domain dewi-jewelry.ru
Migration and setup
Frequently asked questions about creating a store on Yandex KIT
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DEWI — ювелирный бренд с продажами на Ozon и Wildberries
Бренд ювелирных украшений DEWI (золото и серебро, производство в Костроме) уже уверенно продаёт на маркетплейсах России и Армении. Собственный магазин на Яндекс Кит с версткой страниц под нишу — независимый канал продаж вне комиссии площадок.
DEWI на Ozon
DEWI на Wildberries