How we launched online store DELLWELL home appliances on Yandex KIT
Brand with rating on Ozon and Wildberries went beyond marketplaces: its own store on Yandex KIT with integration of Yandex Pay, Delivery and a customized dellwell.store domain.
Task: to take the DELLWELL brand beyond marketplaces
DELLWELL confidently sells on Ozon and Wildberries, but is faced with a typical problem for growing brands: high marketplace commissions, lack of direct communication with the buyer, and the inability to gather a customer base for repeat sales. The brand needed its own online store - quickly, without long development on heavy CMS, with integrations for the Russian market and a stylish design. Platform chosen Yandex KIT — it covers all of these needs out of the box.
Project tasks:
Solution: turnkey store on Yandex KIT with design and integrations
Turnkey store development
We created an online store DELLWELL on the platform Yandex KIT with full catalog, navigation, and user-flow setup.
Design without a brand book
The client did not have a ready-made brand book. We put together a style from scratch: the blue/gray/white palette, fonts, design of cards and banners.
4 infographics for product cards
We drew infographics for key categories: vacuum cleaners, air purifiers, steam mops, clothing steamers.
Yandex.Delivery integration
We connected Yandex.Delivery with automatic calculation of costs and terms at the buyer’s address.
Domain migration and setup
We transferred the dellwell.store domain to Yandex KIT, configured DNS, SSL and mail on the domain.
DELLWELL project stages
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Analysis, preparation and structure
We collected information on the assortment on Ozon and Wildberries, agreed on the catalog structure, buyer scenarios and requirements for integrations and domain.
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Transferring the catalog and product cards
We transferred products from marketplaces, prepared descriptions and drew 4 infographics for key categories.
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Design and branding
We developed a visual style without a brand book (blue/gray/white), laid out the main page and section templates.
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Creating a store
We launched a store on Yandex KIT, configured basic parameters and legal pages.
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Integrations
We connected Yandex Pay, Yandex.Delivery, transferred the dellwell.store domain and set up Yandex.Metrica.
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Final check and launch
We tested payment and delivery and handed over the store to the client.
Project gallery: DELLWELL online store
Result: a ready-made online store with integrations and corporate identity
Turnkey store
DELLWELL received its own online store at dellwell.store, ready to accept orders from day one.
Full set of integrations
Yandex Pay + Yandex.Delivery + Yandex.Metrica are connected and working.
4 infographics
Key categories are designed visually, which increases card conversion.
Channel outside marketplaces
The brand received an independent sales point and the opportunity to gather a customer base.
Technologies and services of the project
Yandex KIT
Store platform
Yandex Pay
Payment acceptance
Yandex Delivery
Delivery service
Yandex Metrica
Analytics and statistics
Ozon
Marketplace source
Wildberries
Marketplace source
Domain dellwell.store
Migration and setup
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DELLWELL is a successful brand of household appliances on marketplaces
Before launching its own store, the DELLWELL brand had already become a prominent player on Ozon and Wildberries. This is not a startup from scratch - this is scaling a strong brand into your own channel.
DELLWELL on Ozon
DELLWELL on Wildberries