How we created online store VESTISEVEN medical clothing on Yandex KIT

A young brand of stylish medical clothing with a rating 4.9 ★ on Wildberries and 9,274 sales in 8 months received its own online store on Yandex KIT — vestiseven.ru — with a catalog in 4 collections and a full set of integrations.

Medical clothing Niche

4 collections Style, Working, First, Active

~140 products Import from Wildberries

Cloud Payments + Shipping Integrations

Home page of the medical clothing store VESTISEVEN on Yandex KIT

Challenge: create your own store for a growing medical clothing brand

VESTISEVEN is a young brand of medical clothing, which in 8 months on Wildberries made almost 10,000 sales and collected a rating of 4.9★. The brand is growing confidently on marketplaces, but wanted to get its own sales channel - independent, without commission, with direct contact with the buyer. Yandex KIT was chosen as the platform. The task was complex: to create a store on vestiseven.ru, competently structure the catalog into collections, create a brand-level design and connect all the necessary integrations. Other examples - cases DELLWELL, FRABIOKA, NEREST, Bronext and ZLATTO.

Project tasks:

✓Create a turnkey online store VESTISEVEN on Yandex KIT

✓Import ~140 products from Wildberries

✓Distribute products into 4 collections: Style, Working, First, Active, Bass

✓Set up product cards with detailed descriptions and photos

✓Choose a color scheme to match your brand

✓Create a stylish, modern premium-segment design

✓Connect Cloud Payments

✓Connect Yandex.Delivery, Online checkout and Yandex Direct

Solution: turnkey store with collections and a full set of integrations

Turnkey store development

We created an online store VESTISEVEN on the platform Yandex KIT with catalog setup, collection navigation, and user flows for the medical apparel niche.

Import from Wildberries

Imported ~140 products from Wildberries, preserving descriptions, characteristics and photographs. We adapted the cards to the format of our own website.

Structure of 4 collections

We distributed the assortment into 4 brand collections: Style, Working, First, Active and Bass. Each collection has its own character, making it easy to navigate and making the lines recognizable.

Design for the brand

We selected a color scheme (dark blue, beige and light blue accents) and created a stylish, modern design at the premium level of the medical clothing segment. The slogan “Clothes have character” is broadcast across all key screens.

Product cards

We set up ~38 product cards with detailed descriptions, fabric characteristics, sizing charts and high-quality photographs.

Full set of integrations

We connected Cloud Payments to accept payments, Yandex.Delivery, Online checkout for compliance with 54-FZ, Yandex Direct and Yandex.Metrica.

Stages of the VESTISEVEN project implementation

Analysis and preparation

We studied the VESTISEVEN assortment on Wildberries and the client’s materials, agreed on the structure of the collections and the direction of the visual style.
Creating a store

We launched a store on Yandex KIT, configured basic parameters and page templates for the medical clothing niche.
Design and branding

We selected a color scheme (dark blue + beige), developed a design and infographics for the main page, collection templates and product cards.
Importing a catalog from Wildberries

We imported ~140 products from Wildberries, distributed them into 4 collections (Style, Working, First, Active, Bass), and set up navigation.
Product cards

We customized ~38 cards with detailed descriptions, characteristics and photographs.
Integrations and launch

We connected Cloud Payments, Yandex.Delivery, Online checkout, Yandex Direct, Yandex.Metrica. We launched a store on vestiseven.ru and handed it over to the client.

Project gallery: VESTISEVEN online store

Catalog of medical suits VESTISEVEN with the Style and Working collections

VESTISEVEN medical suit card from the Style collection

Section of the Style collection in the VESTISEVEN store

Placing an order in the VESTISEVEN store with Cloud Payments

Mobile version of the VESTISEVEN store on Yandex KIT

Result: a ready-made store for brand growth outside of marketplaces

Turnkey store

VESTISEVEN received its own online store on Yandex KIT on the domain vestiseven.ru, ready to accept orders from the first day.

Structure of 4 collections

The catalog is conveniently organized by brand collections (Style, Working, First, Active, Bass) for easy navigation.

Full set of integrations

Cloud Payments + Yandex.Delivery + Online checkout + Yandex Direct - the store works according to all the rules.

Channel outside marketplaces

The brand received an independent sales point and the opportunity to gather a customer base for repeat sales and growth outside of Wildberries.

Technologies and services of the project

Yandex KIT

Store platform

Cloud Payments

Payment acceptance

Yandex Delivery

Delivery service

Online cash register

Compliance with 54-FZ

Yandex Direct

Contextual ads

Yandex Metrica

Analytics and statistics

Frequently asked questions about developing a medical clothing store on Yandex KIT

Yes. The case of VESTISEVEN, a brand of stylish medical clothing with almost 10,000 sales on Wildberries, shows that Yandex KIT is great for clothing brands in niche segments. The platform supports the structure of collections, sizing grids and all the necessary integrations for fashion retail.

Yes. For VESTISEVEN, we imported ~140 products from Wildberries, preserving descriptions, characteristics and photographs, and adapted the cards to the format of our own website on vestiseven.ru.

Yandex KIT lets you set up navigation by brand collections. For VESTISEVEN we split products into 4 collections — Style, Working, First, Active, and Bass — each with its own character and recognizable presentation in the catalog.

Various payment systems are available on Yandex KIT: Yandex Pay, Cloud Payments, YuKassa, online cash registers. For VESTISEVEN, we connected Cloud Payments in conjunction with the Online Cashier to comply with 54-FZ.

The standard period for projects at the VESTISEVEN level (import of ~140 products from Wildberries, structure from collections, design and infographics, set of integrations) is from 7 to 12 days, depending on the volume of the catalog and integrations.

Yes. VESTISEVEN had been working on Wildberries for only 8 months at the time of the site’s launch, but already had thousands of sales and a strong rating. Yandex KIT is also suitable for young brands - the main thing is that they have something to sell and an understanding of their audience.

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Migration from Ozon and Wildberries, design without a brand book, Yandex Pay, Delivery, and domain dellwell.store.

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Import from Ozon and Wildberries, design, Yandex Pay and Delivery, domain dewi-jewelry.ru. Rating 4.9★ on marketplaces.

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Inferno Style: store refinement for Yandex KIT moderation

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How we created online store VESTISEVEN medical clothing on Yandex KIT

VESTISEVEN — молодой быстрорастущий бренд стильной медицинской одежды

VESTISEVEN на Wildberries

Challenge: create your own store for a growing medical clothing brand

Project tasks:

Solution: turnkey store with collections and a full set of integrations

Turnkey store development

Import from Wildberries

Structure of 4 collections

Design for the brand

Product cards

Full set of integrations

Stages of the VESTISEVEN project implementation

Analysis and preparation

Creating a store

Design and branding

Importing a catalog from Wildberries

Product cards

Integrations and launch

Project gallery: VESTISEVEN online store

Result: a ready-made store for brand growth outside of marketplaces

Turnkey store

Structure of 4 collections

Full set of integrations

Channel outside marketplaces

Technologies and services of the project

Yandex KIT

Cloud Payments

Yandex Delivery

Online cash register

Yandex Direct

Yandex Metrica

Frequently asked questions about developing a medical clothing store on Yandex KIT

Ready to launch a store on Yandex KIT?

Other cases on building online stores on Yandex KIT

DELLWELL: turnkey home appliances on Yandex KIT

DEWI: building an online store on Yandex KIT

NEREST: dried fish snacks store on Yandex KIT

doTERRA: essential oils store on Yandex KIT

Inferno Style: store refinement for Yandex KIT moderation

FRABIOKA: functional nutrition store on Yandex KIT

TSL: equipment manufacturer site on Yandex KIT

Bronext: smartphone case store on Yandex KIT

ZLATTO: fashion jewelry store on Yandex KIT

NEVOMARKET: home and family products on Yandex KIT

C.U.B.: clinical cosmetics store on Yandex KIT

INKO: printing ink store on Yandex KIT

NANOHOME: home wipes store on Yandex KIT

SATINOV: turnkey fashion store on Yandex KIT

MAYOROV: men's winter footwear store on Yandex KIT

MARATTI: refining a shoe factory storefront

Bar tools store on Yandex KIT

Moonrise wooden furniture manufacturing online store on Yandex KIT

Turnkey online store on Yandex KIT: 7,000 products, 1C, discounts, SEO

Sportswear store development for 70+ products

Migrating a ready store with CloudPayments and Yandex Delivery to Yandex KIT

Design refinement and domain setup on Yandex KIT

TUMBLY soft toys store on Yandex KIT

Yandex KIT site development for TRENDM

Building a sports nutrition online store on Yandex KIT

WOOD. wooden furniture manufacturing online store on Yandex KIT

MERAN: garden and construction equipment on Yandex KIT