How we created an online store fashion jewelry ZLATTO on Yandex KIT
A jewelry brand with almost a million sales on Wildberries and a rating of 4.9★ on Ozon received its own jewelry store on Yandex KIT — with custom design per brief, marketplace catalog migration, and all required integrations on the Yandex KIT.
Task: create your own store for the leader of the jewelry niche
The ZLATTO brand approached us with a very strong position on marketplaces: almost a million sales on Wildberries in 4.5 years and tens of thousands of orders on Ozon. Despite the success on marketplaces, the brand wanted to get an independent sales channel - its own online store on Yandex KIT. The task was to create a website with an individual design according to the agreed technical specifications, transfer the jewelry catalog from Ozon, connect payments and turnkey delivery. Other examples - cases DELLWELL, FRABIOKA, TSL, NEREST, DEWI, doTERRA and Inferno Style.
Project tasks:
Solution: turnkey jewelry store with individual design
Turnkey store development
We created an online store ZLATTO on the platform Yandex KIT with catalog setup by jewelry categories: sets, earrings, rings, bracelets, chains, pendants.
Individual design according to technical specifications
We developed a unique visual style according to the technical specifications agreed with the client. The presentation of jewelry corresponds to the level of the brand - lightness, minimalism, emphasis on the product.
Transferring a catalog from Ozon
We imported the assortment from the ZLATTO profile to Ozon, preserving descriptions, characteristics and photographs. We adapted the cards to the format of our own website.
Category structure
We retained the structure of categories from marketplaces that are familiar to buyers: sets, earrings, gold rings, bracelets, chains, pendants and other sections.
Payments and delivery
We connected a payment system and a delivery service - the store has been accepting orders from the first day after launch.
Domain and legal pages
We transferred and configured the brand domain. We have prepared a Privacy Policy, Public Offer and Return Conditions in accordance with the requirements of the Russian Federation.
Stages of implementation of the ZLATTO project
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Analysis and technical specifications
We studied the brand’s assortment on Ozon and WB, and agreed with the client on the technical specifications for the design and structure of the store.
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Creating a store
We launched a store on Yandex KIT, configured basic parameters and page templates.
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Design according to specifications
We developed an individual visual style, laid out the main page and section templates for the jewelry niche.
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Directory transfer
We imported jewelry from Ozon, transferred categories, adapted descriptions and photographs.
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Integrations and domain
We connected payments, delivery, Yandex.Metrica. We transferred and configured the domain.
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Legal pages and launch
Prepared Policy, Offer, Return Conditions. We tested and handed over the finished store to the client.
Project gallery: ZLATTO online store
Result: a turnkey store for the leader of the jewelry niche
Turnkey store
ZLATTO received its own online store on Yandex KIT with an individual design.
Design according to specifications
A unique visual style that matches the level of a brand with a million sales on marketplaces.
Catalog moved
All jewelry from the assortment on Ozon has been transferred and designed on its own website.
Channel outside marketplaces
The brand received an independent sales point with the ability to collect a customer base and work directly with customers.
Technologies and services of the project
Yandex KIT
Store platform
Yandex Pay
Payment acceptance
Yandex Delivery
Delivery service
Yandex Metrica
Analytics and statistics
Ozon
Product source (import)
Brand domain
Migration and setup
Frequently asked questions about creating a jewelry store on Yandex KIT
DELLWELL: turnkey home appliances on Yandex KIT
Migration from Ozon and Wildberries, design without a brand book, Yandex Pay, Delivery, and domain dellwell.store.
FRABIOKA: functional nutrition store on Yandex KIT
Turnkey design, 5 product cards, Ozon Logistics, and domain frabioka.ru.
TSL: equipment manufacturer site on Yandex KIT
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NEREST: dried fish snacks store on Yandex KIT
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DEWI: building an online store on Yandex KIT
Import from Ozon and Wildberries, design, Yandex Pay and Delivery, domain dewi-jewelry.ru. Rating 4.9★ on marketplaces.
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Passed moderation, connected Yandex Pay and delivery. 413,000+ WB sales, 4.9★ rating on Ozon.
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ZLATTO — лидер ниши ювелирной бижутерии на маркетплейсах России
Прежде чем запускать собственный сайт, бренд ZLATTO уже стал одним из лидеров своей ниши: почти миллион продаж на Wildberries за 4.5 года, 54 900 заказов на Ozon и сотни тысяч оценок. Собственный магазин на Яндекс Кит — это масштабирование сильного бренда в независимый канал с прямой связью с покупателем.
ZLATTO.MARKET на Wildberries
ZLATTO на Ozon